"The clearest, cleanest energy I've ever felt. It's like the world got sharper."
Dr. Priya Nair
Anesthesiologist · Coffee
●The Community · On Record
Rated 4.9 by the people who actually use it.
4.9
Average rating · 2,148 reviews
94%
Would recommend to a friend
81%
Now on subscription
0
Reported crashes, to date
02Featured Review
"MI•FOCUS is the only functional beverage I've had that doesn't feel like a compromise. It looks like Apple designed it. It performs like I've had my third coffee — without any of the crash."
Sasha Levine
Founder, Northwind Labs · Brooklyn, NY
Verified purchase
Wired
"The first ketone drink you'd photograph."
GQ
"Category-defining industrial design."
Fast Company
"Wellness, finally beautiful."
Monocle
"Quiet, considered, correct."
03The Wall
2,148 reviews. Zero paid endorsements.
"I keep one in my gym bag and one on my desk. Both flavors are shockingly drinkable."
Marcus Okafor
Ultramarathoner · Both
"This is what I wanted from every 'productivity' drink in the last decade and never got."
Ella Vasquez
Product Designer · Rooibos
"The rooibos is genuinely a nightly ritual now. Zero caffeine, still sharp, still calm."
Yusuf Rahman
Novelist · Rooibos
"I gave up energy drinks three years ago. MI•FOCUS is the only thing that's earned back a spot in my fridge."
Kate Thornton
VC Partner · Coffee
"The onset is subtle, the plateau is long, and there is no comedown. Category of one."
Jamal Ford
Neuroscience PhD Candidate · Coffee
"I don't usually leave reviews. This is worth the ten seconds."
Anya Kirchhoff
Architect · Both
"Every other 'nootropic' product looks like a supplement. This one looks like a thing you'd photograph."
Diego Marín
Photographer · Rooibos
"Six weeks in. Down two coffees a day, up an hour of real work."
Chloe Peterson
Software Engineer · Coffee